Bots Rock, But Where Do You Start?

Bots Rock, But Where Do You Start?

Are You Ready?

Do you have an idea for a bot? Are you ready to get it built and launched so you change the world?

Great, but this post isn’t for you.

It’s for those of you looking for a place to start, a place to help you surface those unique industry problems that a chatbot can solve, and preparing yourself for the ups and downs of product development.

How Do You Start?

First, let’s get comfortable with the often chaotic and exhausting nature of product development – because you need to be prepared for it.

In Steve Jobs: The Lost Interview, Jobs is asked about product development, and how he pulls together the things that matter to help drive a vision. How do you order your priorities? What’s important to you in the development of a product?

After the usual long pause from Jobs, he nails it:

“You know …

One of the things that really hurt Apple, was after I left, John Sculley got a very serious disease, and that disease (I’ve seen other people get it too), it’s the disease of thinking that a really great idea is 90% of the work.

And that if you just tell all these other people, “Here is this great idea”, then, of course, they can go off and make it happen.

And, the problem with that is that there is just a tremendous amount of craftsmanship in between a great idea and a great product.

And, as you evolve that great idea, it changes and grows – it never comes out like it starts – because you learn a lot more as you get into the subtleties of it, and you also find there are tremendous tradeoffs that you have to make.

There are just certain things you can’t make electrons do. There are certain things you can’t make plastics do or glass do or factories do or robots do.

And as you get into all these things, designing a product is keeping 5,000 things in your brain – these concepts – and fitting them all together and continuing to push to fit them together in new and different ways to get what you want.

And every day you discover something new, that is a new problem or a new opportunity to fit these things together a little differently.

And it’s that process that is the magic.”

Jobs had years of experience building amazing products, but he was also keenly aware of what you can and can’t control which is a big part of embracing the process of innovation. Still, you need to come armed with a problem worth solving, so let’s look at some ideas across industries you might solve for with your bot.

Think Big, Then Go Small

Look for big problems that are process specific, then focus your bot on being the best at solving for one or two of them first. Here are some industries that have an endless amount of problems that can (and should) be solved with bots.


  • Place orders
  • Process payments
  • Lookup previous orders
  • Manage shipping and preferences
  • Search products
  • Contact support
  • Share products with others

Sales & Marketing

  • Manage sales pipeline
  • Drive loyalty and promotion incentives
  • Deliver product and service-specific campaigns
  • Deliver Recommendations


  • Book appointments
  • Chat with physicians
  • Get critical alerts regarding prescriptions
  • Drive staffing and calendaring status
  • Deliver wait time updates
  • Access important scheduling info.

Personal Finance

  • Fraud Alerts
  • Access account details and balances
  • Transfer money and pay others
  • Chat with support resources
  • Search documents and get help

What’s Next?

Once you have your idea and approach, here at BotList there are tons of resources to help you execute your ideas. Topics like what businesses need to know about chatbots and why embracing them is important will give you a background in the business implications that matter. There are also important details to keep in mind while you build – supported by the ultimate chatbot guide to help navigate your way to the promised land.

Now it’s your turn to be part of this bold future. Get out there and start solving big problems with bots, because while they’re out there in droves, you just have to be looking!





Brandon is Founder and CEO of, where his work focuses on artificial intelligence, bots, and enterprise workflow integration. He also has a killer vintage BMX bike collection.