Influencer Marketing focuses on utilizing key leaders to drive your brand’s message. Instead of sending your messages directly to consumers, you hire influencers to get the word out about your chatbot for you. By focusing on key individuals, rather than the target market as a whole, will be beneficial in a way where both the brand and influencer get exposure through the collaboration.
Here are some tips to follow:
Influencer marketing happens a lot through popular YouTubers and Instagrammers who partner with top brands in their specialty. For example, beauty bloggers─more than a million subscribers have taken a “Trip with Tarte” where they are taken away on an all-expense trip and wined and dined with a packed full itinerary. What do they have to do? Record the entire trip and flood their feeds with the hashtag #trippenwithtarte throughout the trip. This yearly event has resulted in exposure to millions, which is prime in the world of marketing.
Influencer marketing has always been around… While anybody could become an influencer after putting in some serious hard work, but how you get them to use your chatbot and recommend it to the others?
Tip 1: Have a valuable chatbot
The very first thing that you need to do is to make sure that your bot is providing some type of immediate value to your audience. If your bot or service isn’t providing immediate value, users are more likely to stop using it.
Tip 2: Know your audience
Make a list of influencers who might reach the same audience as your chatbot. Does the influencer’s audience reflect who you want as customers? The worst thing that you can do is to misalign your audience and receive a bad user experience because they aren’t your ideal audience.
Tip 3: Synergize with an Influencer
Start working with people who are newer to building their personal online presence, so the price point isn’t out of your budget. Try to find those that are popular with the people in your target market and work with them to see how both your goals might align. It’s much cheaper than using expensive more well-established celebrities/influencers.
Tip 4: Consistency is key
Influencer marketing won’t work if you aren’t consistent. Being consistent with valuable content is just as important as the consistency between your brand and your influencer’s posting. Figure out how you can add value to your audience with great content and your users will continue to build trust in your brand and product.
Whenever you’re building a product, make sure that your product is creating value for your users, but in order to create a valuable chatbot, get to know your target audience. Once your audience is established, only then should you look for an influencer who has a similar aligning audience. Don’t overlook that creating valuable content which you and your influencers can distribute will create awareness of your brand and generate more users for your bot.
If you aren’t taking the additional steps to grow your chatbot, then it’s time to rethink your approach.
How do you use influencer marketing for your chatbot?